Fashion Jewelry Brand Pipa + Bella Raised an Astounding $1 Mn Funding!
The amount of jewelry brands and businesses opening in India continues to emerge thanks to digital and eCommerce marketing. Today, more and more online retailers are utilizing the powers of the Internet to design powerful strategies to reach their global market audience. Following the footprints of other major key players, the Mumbai-based, woman-led fashion jewelry company named “Pipa + Bella” also maximizes the use of social media to promote their products to the millennial market.
The Social Media’s Prowess
Founded by Komal Goel and Shuchi Pandya, Pipa + Bella currently offers ready-made fashion jewelry at an affordable rate. Their stunning jewelry designs and innovative online platform enabled them to reach over 40,000+ Indian customers across the country. The company also aims to reach an astounding 1.5 lakh customers next year. When asked how they would be able to achieve their goal? That’s where the power of social media comes in. The company acknowledges the need to use social media as part of their marketing strategy.
According to both founders, social media helps them in reaching their target market while humanizing their brand to their customers. It also helps their company engage with influential people in their chosen industry to promote their brand and content.
Aside from social media, Pandya also said they took pride of their User Generated Content (UGC) section which allows their loyal customers to post pictures on their social media accounts and use specific hashtags for it. What’s more, they also allow the pictures to be featured on their website exclusively, enabling their shoppers to virtually canvass each design to determine which jewelry suited their style best. This one-of-a-kind service enabled their website to increase their engagement and lead conversion.
Women Empowerment and Promoting Financial Independence
While both founders are happy and contented with their growing business, they revealed that they want to do more than just business. Their fundraising aims to promote financial independence for Indian women. This vision enabled Pipa + Bella to collaborate on a new venture with Fireside Ventures. Pandya revealed that the funds raised would be used to hire more people and expand their new and innovative distribution channels.
The proposed robust offline distribution model will help Pipa + Bella to expand its business operations overseas as they aim to enter the international market. Pandya also revealed this was the best business model for them since they could combine their philosophy and their passion for jewelry in a business. When they first pitched the idea, they were pleasantly surprised at how it became an instant success. She revealed how women were excited to host trunk shows or become stylists for free jewelry.
Pandya said she couldn’t wait to return to India the moment she completed her MBA course at Wharton School. She and her business partner have been brainstorming new ideas to create more sets of jewelry that suits the Indian market as they develop their business model further.
She also said they were delighted to keep working with FireSide for a long time now. They’re also happy that FireSide and Kanwaljit became their investors since their goals are in line with theirs. Because of that, their investors understand their brand building process. Their expertise in distribution and marketing also helps Pipa + Bella to promote their brand and help reach their customers effectively.
More in Finance & Business
Here’s Why You Should Seriously Consider Refinancing Your Home Mortgage
If you’ve heard of mortgage refinancing but never really understood it, allow us to give you the simplest explanation for it...September 17, 2020
Basketball Sensation Dwight Howard Lists His D.C House on the Market
One of the most glamorous sports of all time is basketball. The sheer number of NBA fans across the world is...August 7, 2020
Big Budged: First Lady Melania Trump Has Some Reconstruction Plans Up Her Sleeves For Rose Garden
Melania Trump is ready to step into the limelight as a “traditional First Lady” with her recently disclosed plans of revamping...August 3, 2020
Legendary actor Anthony Hopkins Makes Huge Profit on the Sale of his Malibu Beach House
There would hardly be a movie buff who hasn’t watched, easily one of the most brilliant masterpieces of Anthony Hopkins, “Silence...July 29, 2020
Tristan Thompson Returns His Encino Mansion to the Market Less Than a Year after Buying It
It seems that flipping houses isn’t a hobby only A-list actors from Hollywood sport. Famous singers and even broadcasters like to...July 29, 2020
7 Must-know Property Investment Tips for Beginners
Real Estate investment is gaining a considerable amount of popularity as a means of passive income in the year 2020. Making money through investing in...July 29, 2020
After Two Years of Remodeling, Diane Keaton Finally Tosses her Tucson Desert Villa on the Market for $2.6 Million
The American actress, Diane Keaton, has a keen eye for aesthetics and real estate. Famous for featuring in all-time favorite movies like...July 22, 2020
Owning your Dream House isn’t Difficult if you follow These Simple Tips
For many people, buying their dream house is the most significant investment in life. While some start to plan for it...July 21, 2020
Did you know you could Trade in Real-estate Remotely?
One of the most disruptive changes Coronavirus has brought is the paradigm shift in global industries. Everyone is working through the...July 20, 2020