If You Wanna Be Like Victoria Beckham, Then You Should Know What Her Newest Business Is All About
It is no doubt that the beauty industry is growing faster and bigger, but what comes with its growth is the heavy production of plastic packaging, rampant animal cruelty, and unjust labor laws. However, the beauty community and consumers have become more aware of the damages a plastic tin of make-up does to our environment and our fellow human beings. With this, brands became more conscious in their packaging and started thinking of ways to incorporate sustainability into their products.
Premium and Clean
Now, the game further intensifies as one of the fashion world’s greatest icons enters the beauty industry – Victoria Beckham is the new beauty mogul to watch for as she launched her eponymous beauty line that promotes and promises premium and clean beauty on the go.
Posh Spice’s new cosmetics line, which, as of late, only includes eye makeup, is made from clean ingredients and is cruelty- and plastic-free. Its packaging is made from a material that is biodegradable or recyclable but still won’t compromise the luxurious feel of a Beckham-brand product. Also, when the Victoria Beckham Beauty products arrive at your house, expect it to be in a reusable canvas bag rather than tons of plastic wrappers.
Transparency and Inclusivity
On its website, the collection also boasts transparency and inclusivity. Ingredients used for every cosmetic product were listed, proving that they are indeed clean and free from harmful chemicals that are usually found in ordinary makeup. Though the lip and skin lines haven’t launched yet, inclusivity is one of the product’s philosophy. Colors of their products are wearable in whatever skin tone you have.
As to why Victoria launched eye products first, she said that it is her signature look. Since her heyday as one-fifth of the international pop sensation in the ’90s to her rise as the fashion authority she is now, she has been serving dramatic eye looks — from shimmering eyelids to strong winged eyeliner, to classic smoky eye that is her staple on red carpet events.
The eye makeup collection is made up of a smoky eye brick palette that costs $54; satin kajal liner setting you back by $26, and the lid lustre eyeshadow that is at $34 per pot.
The eyeshadow palette, which has four colors in satin and matte finish, also uses minimal packaging with all the hues pressed in a single pan without borders.
It also comes in four variants – signature, which combines different shades of brown that is perfect for Victoria’s favorite everyday eye look; tuxedo which stacks colors of black, white, and grey; royal which includes cool tones of blue, and tweed which has warm tones from red to an orangey-beige.
Satin kajal liners are pencil eyeliners that are very pigmented and are available in three different shades – black, bronze, and Bordeaux. Lid lustre is a glittery eyeshadow pot that is infused with crystals Victoria uses herself. According to the website, the idea for these buildable shimmery tubs comes from the healing and protection capabilities of crystals.
Each tub has a corresponding crystal infused with it: onyx, a black glittery eyeshadow, is imbued with black obsidian that drives away negative energy; blonde, which is yellowish pearlescent shadow, is charged with citrine that empowers the creative mind; mink, a taupey brown shimmery eyeshadow, has tiger eye that encourages bravery and personal strength, and midnight, a blue starry shadow that is infused with amethyst that promotes good fortune and peace of mind.
More in Finance & Business
They Just Did It: Nike is Renting the Most Expensive Property On Champs-Elysées That Was Sold for This Jaw-Dropping Price
Champs-Elysées Avenue, the picturesque street in France, is home to luxurious shops, cafes, and theaters. It is no doubt one of...October 23, 2019
A sneak Peek at Ben Affleck’s Georgia Property That’s Down from $8.9 million to $7.6 million after More Than a Year on the Market
Ben Affleck’s property in Georgia is still on sale but the actor is giving us a 15-percent deduction — from $8.9...October 22, 2019
Itching to Buy a Property? Why Not Buy an Entire Town in California That’s Just a Ride Away from the Ocean
Have you ever considered buying a property? How about an entire town that’s just an hour’s drive away from a bustling...October 21, 2019
Moving to a Smaller Home? All the Details You Need to Know about Downsizing as a Retiree
Remember when it used to be just you and your better half? A bare-bones residence was OK, which eventually became a...October 18, 2019
Justin Bieber Reveals via Instagram that His Stunning Beverly Hills House is up for Grabs, Here Are the Details
If you thought that celebrities would rely on high-powered realtors to sell their properties, then you are wrong. At least with...October 17, 2019
A First-Time Home Buyer? Learn about These Insider Mortgage Tips First to Save Tons of Money
The thought of owning a home is exciting and terrifying at the same time. Of course, you’ll be thrilled to finally...October 16, 2019
Are Co-Living Spaces Really the Solution to the Housing Crisis? Here’s The Real Deal about It
You don’t have to think about paying rent when you’re young and still live with your parents. However, know that you...October 15, 2019
Put that Sledgehammer Down: You May Be Hurting Your House’s Resale Price with These Renovations
Purchasing your home may be the ultimate American dream. For one, it feels different to have a place you can call...October 14, 2019
There’s an Increase in US Household Size, the First in a Long Time: Here’s Why Millennials Are Also to Be Blamed
How many people are living in your home? Between 1790 and 2010, there was a steady but slow decline in household...October 11, 2019